One Thousand and One Packs
Once upon a time there was a beer that wanted to create innovative packs to increase its sales. A lot of them. And that's how many and many Becker beer packs were born. And then some marketing managers lived happily ever after with their bonus.
BECKER VISIÓN 360º
This is the story of two cardboards: The "Google Cardboard", and the cardboard of the 24 cans Becker Beer pack.
Together, they became the Vision 360º pack, which contained the lenses and all the assemble system to transform it into a visor for your phone. With it you could watch two 360º experiences: Inflaboys and Chinchitower.
Watch the 360º experiences via Youtube here. Don't forget to set player at the best quality and use your mouse to move around:
CHIN CHIN TOWER:
This is a little bit silly, but when we were asked to redesign the Becker's beer pack for this summer, it looked fun to transform it into a hat, so voilá, a Hatpack. A pack to drink and wear. A pack as trendy as a trending topic can get.
We made some short videos for social networks:
Chile’s national holidays high alcohol consumption leads to high reports of car accidents.
That’s why created the "UBECKER" pack, where every Becker beer can contained a road safe home in Uber.
DATA DE LATA
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