The Bread of Memory - AMIA

July 1994. Terrorist Attack to the AMIA Jewish Community. The worst terrorist attack in Argentine history:
85 victims and over 300 people injured. We needed to make sure that the memory of the victims and the claim for justice would not be forgotten.

So we worked with a group of chefs and nutritionists to create a food with ingredients that acts directly on the brain, helping to improve memory, and becoming the symbol of a new tradition. The tradition of remembering.