Agiliza aí with
Meta AI

Brazilians have always found creative ways to make life easier. So instead of introducing AI as something futuristic, we made it feel naturally Brazilian. Agiliza aí com Meta AI (a Brazilian way of saying “make it happen”) showed how the assistant could become part of everyday life, helping people solve problems, create and connect.

To launch the idea, we invited Shawn Mendes to use Meta AI for something technology alone couldn’t do: find a more authentic way to express his love for Brazil, culminating in a real cultural connection on stage at Lollapalooza.

 
 
 
 

From Meta AI
to Main Stage

What started as a conversation with Meta AI became a real cultural moment when Shawn Mendes brought the Portuguese phrase he learned straight to the Lollapalooza stage and became one of the festival’s most talked-about moments.

 
 

Brazilians getting it done

We also created films and OOH showing Brazilians using Meta AI to get things done faster, solve everyday problems and make more time for what matters.