Waiter's Summit - Quilmes
There's no greater offense for an Argentinean waiter than to write down an order. They are professionals able to memorize an eight people's table without a problem. That's why for the launch of the new-old Quilmes Classic, real waiters from all over Argentina gathered to test if it tastes like it used to. And of course they approved it because there’s no stronger memory as a waiter’s memory.
Back to Classic
Quilmes sales were dropping five years in a row. The problem: People felt that the beer was no longer the same.
That's why along Quilmes' brew master, we worked to get back to the old recipe that people used to love and created the new-old Quilmes Classic.
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