We Brew Birra - Budweiser

The success of craft breweries in Argentina brought a lot of new English terms. Like "brewing", a word that many began to say, but few understood its real meaning.

Budweiser understands what brewing really means. Not only because it's an English world, but because Bud invented its own way of brewing. But we didn't want to sound like the smart-sucker-foreigner. We needed to say it in a way that could bring us closer to the Argentines. So the world "Birra" came up. The most popular and democratic way of saying beer in Argentina.

And to say "We Brew Birra" as it deserves, we used a strong and a little bit velvety voice, as the taste of Budweiser: Barry Weiser.